I get asked all the time: Which micro-content formats actually move the needle on Instagram and TikTok for small, niche B2C brands? After testing dozens of formats across skincare, artisanal food,...
I often think of the buyer journey not as a straight line but as a series of...
I remember the first time a Google core update wiped out a chunk of my organic...
I ran a 90-day content experiment last year for a small niche e-commerce brand...
I used to dread the idea that turning blog readers into customers meant...
I run focused, tactical content sprints for niche e-commerce stores because...
I’ve seen it too many times: a local business that used to show up in Google...
I ran a 90-day content experiment last year for a small niche e-commerce brand selling sustainable cycling apparel. My objective was simple and...
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I used to dread the idea that turning blog readers into customers meant committing to long, drawn-out email sequences. As someone who loves...
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I run focused, tactical content sprints for niche e-commerce stores because I’ve seen them work again and again. When you compress planning,...
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I’ve seen it too many times: a local business that used to show up in Google Maps and local packs suddenly disappears. Owners panic, traffic drops,...
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Why I care about micro-conversions (and you should too)When I audit marketing funnels, I rarely see visitors convert on their first visit. What I do...
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I want to share a practical, repeatable framework I use to turn blog visitors into recurring subscribers using content tripwires. This isn't...
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If you're like me and you've been navigating the ever-evolving world of SEO, you've probably heard the term topical authority thrown around a lot...
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If you're anything like me, you launched your e-commerce brand with big dreams, great products, and a tight budget. I’ve been there. One of the...
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When I started diving deep into inbound marketing, my biggest “a-ha” moment came when I realized that most entrepreneurs—me included at the...
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Hi there! I'm Élodie Dupont, and if you're anything like me, you're always hunting for smart ways to streamline your content creation process while...
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