How to build topical authority with strategic SEO content planning

Hi there! I'm Élodie Dupont, and if you're anything like me, you're always hunting for smart ways to streamline your content creation process while getting real results. These days, using AI tools like ChatGPT has become a total game changer for inbound marketers and SEO enthusiasts. But here's the thing—writing blog posts that are SEO-optimized is one thing. Writing blog posts that *actually convert*? That’s an entirely different story.So...

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If you've made the switch to Google Analytics 4 (GA4) like I have, you’ve probably realized that this new version isn’t just an update—it’s an overhaul. As someone who lives and breathes digital strategies, I’ve spent hours navigating GA4 to understand what it truly reveals about my users, where they come from, how they behave, and more importantly—how to turn all this information into meaningful, revenue-driving decisions.Why GA4...

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As an SEO strategist and founder of Inbound SEO, I'm always keeping a close eye on how Google's algorithm and search experience evolve. So when Google unveiled its Search Generative Experience (SGE), I immediately knew this marked a major shift—possibly the biggest since RankBrain or BERT. If you've been wondering what this new AI-driven experience means for your SEO strategy, you're not alone. Let’s unpack it together—from what SGE is,...

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If you’ve ever poured your heart into a marketing campaign, only to watch visitors abandon your landing page without taking action, I feel your frustration. Designing an inbound marketing campaign is one thing—but creating a landing page that actually converts? That’s a whole other challenge. Thankfully, HubSpot’s powerful suite of inbound marketing tools can help us build landing pages that not only attract the right visitors but also...

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As a passionate inbound marketer and SEO strategist, one of the most common questions I get from clients and readers alike is: “How can I create content that ranks well on Google and actually converts visitors into leads or customers?” My answer invariably revolves around one core principle—data-driven content creation.Whether you’re a solopreneur blogging from your kitchen table or managing a fast-growing e-commerce business, aligning...

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We’ve all been there. You’ve poured your heart and soul into a blog post, landing page, or email campaign. You’ve done keyword research, optimized the meta tags, included internal links, and maybe even dabbled in a bit of storytelling. But despite all that effort… crickets. Your traffic may trickle in—maybe even surge—but conversions? Minimal. So what gives?Hi, I’m Élodie Dupont, and here on Inbound SEO, I’m obsessed with...

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The digital landscape is ever-changing, and as marketers, we must constantly adapt to new consumer behaviors, mindset shifts, and search engine algorithms. One of the most exciting trends shaping search behavior and user engagement today is the concept of micro-moments. If you’ve never heard of micro-moments or are unsure of how to leverage them for SEO and user experience, you’re in the right place. Let me walk you through why these...

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If you’ve been exploring effective SEO strategies lately, you’ve probably come across the concept of content clusters—a buzzword among digital marketers and SEO enthusiasts alike. But what exactly are content clusters? Are they just a passing trend, or do they have the scientific backing to justify their recent rise in popularity?I’m here to tell you that content clusters are not just a trend. They are a scientifically sound, powerful...

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When it comes to thriving in niche markets, understanding and leveraging the power of keywords is an absolute game-changer. As someone who’s spent years navigating the complex (yet rewarding) world of SEO, I’ve learned that identifying high-converting keywords can make the difference between a website that ranks and one that drives real, meaningful results. Today, I want to share how you can uncover these golden keywords to transform your...

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In the fast-paced world of digital marketing, leveraging the power of AI tools can transform how we approach inbound marketing and content creation. As someone deeply passionate about growth strategies, I’ve witnessed firsthand how artificial intelligence is revolutionizing our industry. Today, let me share with you some of the most effective ways to use AI tools to streamline your inbound marketing efforts and elevate your content production...

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